Monday, July 20, 2009
Watch the new commercial below from Celcom, an Israeli cell phone company, and then read the commentary of About.com (and TBE's) Ariela Pelaia to see why it is so controversial and what the main parties are saying. It reminds me of last year's Celcom commercial that tried to bridge the divide between religious and secular in Israel using the vehicle of a prayer turned pop song, Oseh Shalom. You can see that one here. In both cases, I think the commercials are more helpful than harmful.